DUI Key Person and Discount Programs

The DUI Key Person Program is based on our experience that having high profile dive professionals actively using DUI products is effective advertising. LEADERSHIP BY EXAMPLE and word-of-mouth testimonials promote the sales of DUI products better than any other method.

A DUI Key Person is anyone who:

  • Is an active professional in the diving industry (full or part time)
  • While using DUI products is likely to significantly influence others to purchase DUI products
  • Agrees to actively promote DUI/OMS and its products

Examples of Key Persons include:

  • Active and currently insured Instructors, Asst. Instructors and Divemasters
  • Dive Store Owners and Employees (full and part time)
  • US Military - Active, Honorable Discharged, Retired
  • US First Responder - Peace officer, Firefighter, Paramedic, Emergency medical technician, Public safety dispatcher, Public safety telecommunicator
  • Volunteer Public Safety Dive Team
  • Published Media (Photographers & Writers)
  • Public Attraction Employees in Public View: ex. Aquariums
  • Industry Insiders (Manufacturers, Resorts and Travel, Instructional Agency Staff)
  • Dive Boat Operators and Dive Boat Crew Members MAY also qualify depending on the extent of their activity and the willingness of a dealer to sponsor them

The DUI Key Person Program applies to DUI’s premium drysuits, divewear, Weight & Trims and other accessories. The program also applies to all OMS products.

PRICING
The Key Person Program facilitator will give you the special pricing extended once your application has been approved. Due to this special discount, we ask that the pricing information not be shared outside of yourself and the affiliated dealer. 
*MINIMUM ORDER $200.00


2023 Programs: (Two Programs)

Program 1 – Buy through DUI Stores/Dive Shops:

  • Instructors, Divemasters and Assistant Instructors
  • Full and part time store employees must me “sponsored” by the store
  • Limit one premium drysuit every 2 years per applicant
  • Dealers are encouraged to match or beat the direct to DUI program pricing.
  • DUI Dive Store will process all paperwork and obtain eligibility 
Program 2 – Direct to DUI
  • Dive Professionals - Instructors, Independent Instructors, Non-DUI Store Owners, Assistant Instructors and Divemasters: Must be current/active status with training agency and carry liability insurance.
  • US Military - Active, Honorable Discharged, Retired
  • US First Responder - Peace officer, Firefighter, Paramedic, Emergency medical technician, Public safety dispatcher, Public safety tele-communicator
  • Volunteer Public Safety Dive Team
  • Published Media (Photographers & Writers)
  • Public Attraction Employees in Public View: ex. Aquariums
  • Industry Insiders (Manufacturers, Resorts and Travel, Instructional Agency Staff)
  • Dive Boat Operators and Dive Boat Crew Members may also qualify depending on the extent of their activity.
  • MUST meet all Key Person Requirements and Subject to the approval of DUI on the online application
  • Limit one premium drysuit every 2 years per applicant

THE PROCESS

  • A Key Person candidate is identified
  • The candidate completely fills out and signs the DUI Key Person Application & Agreement with the link below
  • Applicant submits the signed Application & Agreement with the order to DUI and any additional supporting documents that may help to determine eligibility
  • DUI determines eligibility and will contact you after your key person application is submitted for the discount amount you qualify for.
  • Approved candidates send payment for the product (plus applicable taxes and shipping) via credit card
  • Upon receipt of payment, DUI submits the order into production
  • Applications (and orders) that are not approved will be discarded

DUI and OMS Direct Key Person Application

 

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